Division of equity & contribution:
Below is a breakdown of equity by each owner based on the level of expertise they’re bringing to the company and level of commitment and contribution to the success of the company
Fiona
17.5% equity based on business expertise as an advertising sales rep, managing campaigns, managing a team of 7 account managers, on-set photo & video experience as part of FIONAYEDUARDO and ongoing day-to-day work to build the business
Eduardo
17.5% equity based on technical expertise, experience managing studio equipment at Jack and Milk Studios, on-set photo & video experience as part of FIONAYEDUARDO, on-set experience assisting on film and commercial photo sets, and ongoing day-to-day work to build the business
Management Team Roles and Responsibilities:
Fiona
Full-time studio manager
Client outreach/communication
Develop and maintain database of creatives and decision makers at agencies/brands for marketing purposes
Manage studio calendar
Manage inbound sales opportunities
Client liaison/manage confirmed shoots
Studio greeter
On-site point person during shoots
Ensuring studio is cleaned/returned to original layout following shoots
Manage sales forecast/timeline of goals
Manage client billing
Maintain and establish new processes to ensure workflow efficiencies
Provide personal equipment listed in FIONAYEDUARDO EQ to get studio started
Lead creation of new marketing and advertising materials
Create/design original web/social content
Digital Studio Producer
Client outreach/communication with focus on European and Asian markets
Prop-Stylist on site during shoots
Aid in production management
General administrative duties including internal record keeping, internal coordinator and communicator
Maintain and establish new processes to ensure workflow efficiencies
Manage events/workshops/demonstrations during non-studio hours for additional exposure
Eduardo
Full-time studio manager
Technical point person
EQ manager- handling eq rentals/returns
Creating Equipment Room best practices/organization
Updating Equipment List
Aid in recruiting and supervision of photo assistants, grips, and other photo support staff
Act as primary point of contact between studio and equipment rental agencies
Build and maintain relationships with photo equipment vendors and manage all equipment orders
Cleaning/maintaining EQ
Maintain/update website/social media regularly
Create/design original web/social content
Direct and mentor team of interns
Production manager during shoots
Research latest and greatest EQ/document EQ needed to ensure the studio remains up to date with client demand
Provide personal equipment listed in FIONAYEDUARDO EQ to get studio started
Video EQ expert/client consultant
Manage communication of any new studio requests/needs
Purchase manager for the studio
Cinematographer of high end projects
Find clients for video camera/lenses
Create/update company reel
Provide personal equipment listed in Transistor Films EQ to get studio started
In order to arrive at an initial projection for the profit and losses of our first year, we took into account the following variables:
initial expenses to get the studio up and running
fixed studio costs that we can except month over month
projected revenue/sales profit from studio and equipment rental
All of the above can be found outlined in the cash flow forecast provided.
We will be able to update these figures to be more inclusive once we have a sense of the operating cash we will have available as our starting balance. We will also be able to send an updated cash flow forecast at the end of each month updated with figures based on past actuals.
This revised forecast will also include a breakout of our gross margin and net profit to date. Another addition to the sales forecast will be that of creative services which we will gradually introduce into the studio offering as we build momentum.
For the initial launch, we will be focusing on the studio and equipment rentals as the foundation of the business.
Based on our initial projections, which are subject to change, we anticipate EOY sales for the first year of business to be equal to or greater than $116K while expenses/costs are expected to be around $125K which gives us a total net profit of ~$9K. We expect this figure to more than double in the following year with the removal of the initial startup costs we will face in the first year.